Lecture with focus on:

- Positioning and attitude;

- Interpersonal relationship;

- Persuasion and cognitive psychology;

- Values and ethics;

- Reason and emotion.

Lecture that presents the five fundamental skills for the professional to become an unbeatable leader. More than technical knowledge, leadership and customer relationship positions require the development of human emotional intelligence, interpersonal and ethical posture skills. The behavioral, psychological and social profile of the current consumer has changed, therefore, only professionals who are in tune with these changes will survive in the business world. The lecture adds value to human capital, delivering knowledge and motivation, which results in safe, creative and productive employees.